Today, consumers have an almost infinite number of options at their fingertips. Among those who have booked travel online in the past year, the most popular item purchased is airline tickets. However, the share of those consumers reserving overnight lodging accommodations online grew from 57 percent in 2002 to 71 percent in 2003*.

Since nearly half of consumers planning trips online say they do most or all of their travel planning on the Internet*, it is highly likely that your guest's first exposure to your company will be online. If your site can connect with that consumer, and provide enough incentive for them to contact you, it will most likely be via e-mail, as it is the preferred method of online merchant communication**.

We operate under the fundamental certainty that for this sector, the online environment is the most productive forum to attract qualified leads, convert leads into customers, and leverage those customer relationships to retain their business for life.

Please request our consulting brochure for more information.

*Travel Industry Association:
**DoubleClick 2002 Consumer e-mail Study